tradwife 1950s family Long Reads ‘I want to submit to my husband like a 50s housewife’: inside the controversial UK tradwife movement -- recipes to ‘using girlishness to get your way’. Hashtags #tradwife, #tradfem and #vintagehousewife regularly trend on social media as would-be tradwives congregate in Facebook groups with names such as Women of Traditional Values and Make Traditional Housewives Great Again. Many tradwives are also vintage homecraft enthusiasts, rejecting technologies such as TVs and microwaves in favour of cooking from scratch and a modest lifestyle, or as they call -- while she stays at home. It’s not an easy feat, she admits, when you’re app dating in the UK. “Men can be scared off when you tell them that you want to be a traditional housewife.” Jade now hopes to use online dating to meet a man in the US, where the #tradlife movement is more established. -- “Tradwife Facebook groups bristle with posts about women who’ve given up work to ‘spoil’ their husbands ‘like 50s housewives’” Christine is not alone in finding that an obsession with vintage fashion was a stepping stone to socially conservative attitudes towards gender roles. Tradwife Facebook groups bristle with posts about women who’ve given up work to ‘spoil’ their husbands ‘like 50s housewives’ (“Oooh I would give up work to spoil my hub IN A HEARTBEAT,” reads a typical response on the forum Being A Vintage Housewife). Some 40s housewife enthusiasts take the lifestyle a step further and live the #HomeFront life, cooking from World War II rationing recipes and even retrofitting their homes to the 40s and 50s, ripping out -- classic (Jackie O; Audrey Hepburn); and romantic (the ruffles and bows of an early 80s Princess Diana). [housewife.jpg?w=1200&h=1&fit=max&auto=format%2Ccompress] housewife Tradwives: “For me the movement is about feminine self-improvement.” -- Life How social media is creating a new ‘ideal housewife’ stereotype New research has shown a worrying trend.